WSABE Excellence in Marketing Award
Award-winning campaign recognized for transformative customer impact and operational innovation.
"The Marketing Excellence Award is fiercely contested, but seeing a first-time winner like you is truly refreshing! Your exceptional performance blows past industry standards. Congratulations on breaking the mold!"- Award Presenter WSABE 2021
Simplifying the Customer Journey: Award-Winning Results
300%
Website Traffic
Organic growth
395%
Social Media
Engagement increase
269%
Email Opens
Improved open rates
258%
Email Clicks
Higher click-through
Clarity Through UX & Website Transformation
Provider+
Challenge
A rapidly scaling service provider with an unclear value proposition and fragmented online presence. Leadership required a new 60+ page website, while BAU remained uninterrupted.
Solution
- Conducted user interviews and clarity audits to define pain points
- Developed clear messaging architecture across service lines
- Streamlined jargon-heavy content into conversion-focused UX copy
- Delivered full website in <4 months with BAU continuity
Results
- Reduced service call times through self-serve clarity
- Improved deal closure rates via better comprehension of offerings
- Enabled scalable marketing aligned with sales enablement needs
Transforming the Customer Journey
Trafalgar Fire
Challenge
Fire protection leader with growth ambitions faced critical scalability barriers:
- 300+ collateral pieces confusing customers and support teams
- Multiple inconsistent technical documentation formats
- Disjointed information architecture limiting growth potential
Solution
- Centralized digital hub consolidating resources
- Standardized technical manuals (single source of truth)
- Interactive installation videos with QR codes
- Mobile-optimized customer experience (78% traffic)
Results
- 300% website traffic increase
- 300 QR code scans monthly
- Reduced customer confusion and technical support calls
- Improved onboarding efficiency and customer satisfaction
Website Pivot Amidst Merger
Trafalgar Safety
Challenge
- Integration of two acquisitions with 60+ similar pallet variations causing confusion
- Limited e-commerce interface hindering UX
- Need for unified brand and product positioning
Solution
- Content audit identifying key differentiators
- Streamlined navigation with 4 customizable core products
- Interactive product pages with dropdown menus
- Cohesive brand identity across acquisitions
Results
- Multi-million dollar government contract linked to improved UX
- Enhanced user control through customization
- Clear, consistent brand presence
Innovation Engagement Development
Western Sydney University | Program Manager
Challenge
Limited event capacity and budget alongside growing demands for brand awareness, student recruitment, and stakeholder engagement.
Solution
- Launched the Laser Wizard Innovation Awards, connecting 300 students with SMEs and government grant programs.
- Digitally transformed engagement program administration, reducing manual workload by 75%.
- Streamlined scheduling and resource sharing by aligning multiple programs for multi-use of staffing, venues, and catering, increasing events from 50 to 104 annually on the same budget while tripling audience reach.
- Delivered immersive experiences including VR demonstrations, robotics showcases, solar car projects, and women in STEM initiatives.
Results
- Year-on-year recruitment goals exceeded with increasing applicant quality.
- Boosted brand awareness from 20% to 90% of the target market.
- Doubled event capacity and tripled audience reach without increasing budget.
- Created a sustainable pipeline of innovation partnerships and ongoing community engagement.